SMstudy Certified Digital Marketing Specialist (SCDM-S)
Defining all marketing activities using electronic devices (computers, tablets, smartphones).
Planning, developing, and optimizing digital marketing channels.
Developing strategies to satisfy targets set by the overall Marketing Strategy.
This certification is designed for Sales and Marketing Professionals who want to specialize in the digital marketing field.
Minimum of 3 years of work experience.
Preferably completed the SMstudy Certified Digital Marketing Professional certification.
Mandatory 20 educational hours of classroom training through an approved Authorized Training Partner (A.T.P.).
Type: Online proctored, Multiple Choice.
Questions: 140 questions.
Scoring: 1 mark per correct answer; no negative marking.
Duration: 180 minutes.
Ability to evaluate and choose appropriate Digital Marketing (DM) channels.
Competency in optimizing websites, mobile apps, and social media for Reach, Relationship, and Reputation.
Proficiency in Email Marketing, Web Analytics, Search Marketing, and SEO.
The course utilizes experiential learning through:
High-quality online videos and classroom study materials.
Case studies, exercises, and simulations.
Full-length simulated exams and chapter tests.
Study guides and podcasts.
Introduction: History of Digital Marketing, Corporate Strategy, and Marketing Overview.
Channel Evaluation: Understanding and evaluating available DM channels.
Development: Planning and developing Website, Mobile, and Social Media channels.
Optimization: Specific focus on optimizing all channels for Reach, Relationship, and Reputation.
Key Elements: Email Marketing, Web Analytics, Search Marketing, Affiliate Marketing, and SEO.
VMEdu / SMstudy SMstudy is a global accreditation body for Sales and Marketing certifications. They are a trusted education provider for over 400,000 professionals worldwide and operate through a network of Authorized Training Partners (A.T.P.s)
