SMstudy Certified Digital Marketing Professional (SCDM-P)
Participants will learn to define and manage all marketing activities using electronic devices and the internet. The course focuses on ensuring well-planned digital marketing strategies are in place to engage customers and satisfy organizational targets set by the overall Marketing Strategy.
This certification is appropriate for anyone interested in becoming a Digital Marketing Professional.
Formal: None.
Recommended: It is preferable to complete the SMstudy Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide Digital Marketing book.
Type: Online proctored, Multiple Choice.
Questions: 100.
Scoring: 1 mark for each right answer; no negative marking.
Duration: 120 minutes.
Upon completion, participants receive the SMstudy Certified Digital Marketing Professional certification. Takeaways include mastery over digital marketing channels, website/mobile optimization, and the ability to evaluate and plan social media strategies.
The course employs a mix of:
High-quality online videos and classroom study materials.
Engaging case studies and exercises.
Simulations for practical/experiential learning.
Chapter tests, podcasts, and full-length simulated exams.
Introduction: History of DM, Corporate Strategy Overview, Levels of Sales and Marketing.
DM Channels: Understanding, evaluating, and planning/developing Website, Mobile, and Social Media channels.
Optimization: Optimizing Website, Mobile, and Social Media for Reach, Relationship, and Reputation.
Other Key Elements: Email Marketing, Web Analytics, Search Marketing, Popular Social Media Platforms, Affiliate Marketing, and SEO.
VMEdu / SMstudy VMEdu is a trusted education provider for over 400,000 professionals worldwide. SMstudy is its global accreditation body for Sales and Marketing certifications, providing comprehensive resources including mobile apps, study guides, and standardized certification processes
