SMstudy® Certified Digital Marketing Expert
Defining marketing activities across electronic devices (computers, tablets, smartphones).
Planning, developing, and optimizing digital marketing channels.
Implementing strategies to satisfy corporate marketing targets.
Evaluating and optimizing websites, mobile apps, and social media for reach, relationship, and reputation.
Sales and Marketing Professionals.
Specialists interested in becoming Digital Marketing Experts.
Minimum of 5 years of work experience.
Preferred: Completion of SMstudy® Certified Digital Marketing Specialist and study of the SMstudy Guide (Introduction and Digital Marketing).
Mandatory: 40 educational hours through an SMstudy approved Authorized Training Partner (A.T.P.) and a professional recommendation.
Type: Online proctored exam.
Structure: 180 Multiple Choice questions.
Duration: 240 minutes.
Scoring: 1 mark per right answer; no negative marking.
Ability to facilitate well-planned digital marketing strategies.
Certification as an SMstudy Certified Digital Marketing Expert.
Mastery of various channels including Social Media, Mobile, and Search.
Blended Learning: High-quality online videos, classroom materials, and mobile apps.
Practical Application: Engaging case studies, chapter tests, podcasts, and full-length simulated exams.
Experiential Learning: Theory sections are aided by exercises and simulations.
Introduction: History of Digital Marketing, Corporate Strategy, and Marketing Strategy Overview.
Channel Evaluation: Understanding and evaluating DM channels.
Development: Planning and developing Website, Mobile, and Social Media channels.
Optimization: Optimizing Website, Mobile/Apps, and Social Media for Reach, Relationship, and Reputation.
Additional Elements: E-mail Marketing, Web Analytics, Search Marketing (SEO), Affiliate Marketing, and Popular Platforms.
SMstudy (part of VMEdu)
A trusted global education provider for over 400,000 professionals.
Based in Avondale, AZ, with a focus on Sales and Marketing certifications based on the SMstudy Guide
