SMstudy Certified Marketing Strategy Specialist (SCMS-S)
Participants will learn to define a brand's unique value proposition, identify target markets, and develop strategies to connect with audiences. The course covers pricing and distribution strategies, as well as setting objectives, metrics, and budgets for marketing activities.
This certification is designed for Sales and Marketing Professionals looking to specialize in marketing strategy.
Minimum of 3 years of work experience.
Preferred: Completion of the SMstudy Certified Marketing Strategy Professional and study of the SMstudy Guide - Marketing Strategy book.
Mandatory: 20 educational hours of classroom training from an SMstudy approved Authorized Training Partner (A.T.P.).
Type: Online proctored, Multiple Choice.
Questions: 140 questions.
Scoring: 1 mark per right answer; no negative marking.
Duration: 180 minutes.
Certified specialists act as facilitators to ensure marketing strategies satisfy the goals of the Corporate Marketing Strategy or Business Unit. Graduates receive the SMstudy Certified Marketing Strategy Specialist certification.
The course uses a blend of high-quality online videos, classroom study materials, mobile apps, and podcasts. Learning is reinforced through case studies, exercises, and simulations for experiential learning, along with chapter tests and a full-length simulated exam.
Introduction: Evolution of Sales and Marketing; Corporate Strategy relationship; Levels of Strategy.
Analyze Market Opportunity: SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats).
Define Competition, Targeting, and Positioning: Identifying competitors, selecting segments, and creating differentiation.
Determine Pricing and Distribution: Strategic planning for pricing and distribution channels.
Metrics, Objectives, and Budget: Determining KPIs, setting goals, and allocating marketing budgets.
VMEdu / SMstudy is a global leader in professional certification training, serving over 400,000 professionals worldwide. They provide a comprehensive ecosystem of study materials, including the SMstudy Guide (a series of books on Sales and Marketing)
