SMstudy® Certified Marketing Strategy Professional
Participants will learn how to define a product or brand’s unique value proposition, identify target markets, and develop comprehensive strategies to connect with defined audiences. This includes analyzing market opportunities and creating differentiated positioning.
This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional. It specifically targets facilitators who ensure that marketing strategies satisfy the goals set by Corporate or Business Unit strategies.
There are no formal prerequisites. However, it is highly recommended to:
Complete the SMstudy® Certified Marketing Strategy Associate level.
Study the recommended processes from the SMstudy Guide – Marketing Strategy book.
Type: Online proctored, Multiple Choice.
Questions: 100 questions.
Duration: 120 minutes.
Scoring: 1 mark per right answer; no negative marking.
Graduates earn the SMstudy Certified Marketing Strategy Professional certification. They will be equipped to facilitate and implement well-planned marketing strategies that align with broader corporate goals.
The course uses a blended learning approach including:
High-quality online videos and podcasts.
Classroom study materials and study guides.
Engaging case studies and exercises.
Simulations and mobile apps.
Chapter tests and a full-length simulated exam.
Introduction: Evolution of Sales and Marketing; Corporate Strategy relationships; Levels of Marketing Strategy.
Analyze Market Opportunity: Determining Strengths, Weaknesses, Opportunities, and Threats (SWOT).
Define Competition, Targeting, and Positioning: Identifying competitors, selecting segments, and creating differentiation.
Determine Pricing and Distribution Strategies: Strategic pricing and distribution channel planning.
Metrics and Budget: Determining metrics and objectives; budget allocation across marketing aspects.
SMstudy (a brand of VMEdu) SMstudy is a global accreditation body for Sales and Marketing certifications. They are a "Trusted Education Provider of Choice" for over 400,000 professionals worldwide
