SMstudy® Certified Marketing Strategy Expert (SCMS-E)
Defining a product/brand's Unique Value Proposition (UVP) and target markets.
Specifying overall pricing and distribution strategies.
Outlining objectives, metrics, and budgets for all marketing activities.
Connecting strategies with defined audiences to satisfy corporate or business unit goals.
Sales and Marketing Professionals.
Specialists interested in becoming Marketing Strategy Experts.
Work Experience: Minimum of 5 years.
Mandatory Training: 40 educational hours through an SMstudy approved Authorized Training Partner (A.T.P.).
Documentation: Professional recommendation.
Preferred: Completion of the Marketing Strategy Specialist level and study of all processes in the SMstudy Guide.
Type: Online proctored, Multiple Choice.
Questions: 180 questions.
Duration: 240 minutes.
Scoring: 1 mark per correct answer; no negative marking.
Attainment of the SMstudy Certified Marketing Strategy Expert certification.
Ability to act as a facilitator ensuring well-planned marketing strategies are in place.
Mastery of tools to monitor and measure marketing success through specific metrics.
Blended Learning: High-quality online videos, classroom materials, and mobile apps.
Experiential Learning: Theory sections are aided by case studies, exercises, and simulations.
Support: Study guides, podcasts, chapter tests, and full-length simulated exams.
Introduction: Evolution of Sales/Marketing, Corporate Strategy relationship, and levels of Strategy.
Analyze Market Opportunity: SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats).
Define Competition, Targeting, and Positioning: Identifying competitors, selecting segments, and creating differentiated positioning.
Determine Pricing and Distribution: Developing specific strategies for market entry and logistics.
Determine Metrics, Objectives, and Budget: Deciding marketing aspects and allocating resources.
VMEdu / SMstudy SMstudy is a global accreditation body for Sales and Marketing certifications. It is part of VMEdu, a trusted education provider for over 400,000 professionals worldwide, offering a standardized framework (SMstudy Guide) for marketing processes
